Weight Loss Hype Has To Go

By Joel Broughton

There is no longer a demand in the weight loss industry for hype. Consumers are sick and tired of monstrous promises with no delivered results. This is starting to catch up with many weight loss companies because they've pretty much maxed out their promises to a point where there's no where left to go.

If you're as sick as me about hearing things like take off 20 lbs in 2 weeks, or lose 10 inches off your waist in less than a month, then it's about time we told the advertisers that we're fed up and don't want to hear it anymore.

There's really only one way though that we the consumers are going to accomplish this task. Vote with the almighty dollar. If the consumer base really wants the weight loss industry to deliver real promises, real programs, and real results, we have to stop falling for the weight loss BS. The next time we see an infomercial promising us crazy results overnight, we have to sit back and think about it for a minute. Is that even possible?

And that's where they get us don't they. Many consumers are still willing to shell out $50 or $100, or even $500 for a quick fix solution to our weight control problem. Here's the worst part. Many of these programs provide short term results, so they are right in saying that John lost X lbs or Melinda took off X inches off her waist. Then behind closed doors many of these so-called testimonials just rebound and put the weight back on once they get off the diet or exercise routine.

So what can the weight loss industry do better?

Start working on real changes to the way our population lives. Help them help themselves instead of providing band-aid solutions to an epidemic that's growing at an accelerating rate. The main reason why so many children are having weight issues is because of the lifestyle that the parent's provide for them. That's right... the child isn't choosing what they eat or what they do most days. It's somebody's job to look out for them. Their parents, right?

But maybe it's not their parent's fault either. If they're parents don't have a lifestyle conducive to maintaining a healthy weight or choices, they simply pass that on to their children. So let's just start by educating the moms and dads out there to make smart healthy lifestyle choices and they will in turn pass that on to the next generation.

Let's work on lifestyle changes together. This way we'll give our future generations a fighting chance.

Joel Broughton. Helping professionals, entrepreneurs and internet marketers create their brand and reach icon status both in business and body. Instant Icon, Be Famous! Automatic Body